top of page
persian designed rug with blue and moroccan red with clay pot jaipur living bassman blaine

Our Story

Jaipur Living is a leader in rugs and social business, offering quality, value and beautiful design. Jaipur Living’s purpose is to create beautiful lives for our customers, consumers, their families and friends, the artisans who create our products, and our employees. They are committed to the craftsmanship and artfulness of handmade rugs, and to keeping the age-old art alive. Jaipur Living has been shaped into an innovator in the design world by Jaipur’s founder’s daughters Asha Chaudhary (CEO) and Archana Chaudhary (COO), in part by co-creating rugs with designers and artisans. They’ve expanded the reach of their father’s vision, driving more awareness of our handmade products while also celebrating new construction innovation and the integrity of artisans. In addition to having rugs for every space, style, and price point, Jaipur Living also offers on-trend pillows, poufs, and throws.

natural jute rug with chevron pattern and woven side table jaipur living bassman blaine
Untitled design.png
natural rug with leather chair and side table staircase jaipur living bassman blaine
Untitled design (6).png


Founded in 1978 working beside 9 artisans on two looms, Nand Kishore Chaudhary started his business on the principle of dignity, employing “untouchables” and subverting centuries-old practices that had shunned the poor, women and artists.


The Jaipur Rugs Foundation benefits over 40,000 artisan weavers in India by building their capacity to earn higher wages or become business owners, contributing to alleviating poverty and improving the living standards of the artisans and their families.


Jaipur offers the ability for you to customize the size and shape of over 600 rugs. Rugs that are available for customization will show the custom calculator on the page, which will show the cost and lead time for that specific customization inputted. You can shop all customizable rugs HERE with your login information.


Design is a passion for Jaipur Living and it spills out in artful colors, patterns and textures. Jaipur sources their materials ethically and offers a wide variety of choices for style, sensitivities, and project price points. Learn more about their constructions & materials: Rugs 101

cream chunky jute rug with leather sofa couch and plant jaipur living bassman blaine.jpg
bedroom with mattress and side tables with modern lighting and cream rug jaipur living bassman blaine

Designer Accounts


  • Opening Minimum: $100

  • All Re-Orders: $100 Minimum

  • No Annual Minimum Requirement



  • Opening Minimum: $500

  • Annual Minimum Requirement: $5,000

Retail Stocking Dealers


  • Opening Minimum: $100

  • All Re-Orders: $100 Minimum

  • No Annual Minimum Requirement



  • Opening Minimum: $2,500

  • Requirement: $10,000

Online Account

Online Trade Login: Yes

Jaipur Living Login


Please contact your regional Bassman Blaine Sales Rep to approve trade credentials and set up your login.

Markets & Showrooms

High Point Market: Showplace – 3300, 3301, Floor 3

Bassman Blaine Showrooms: Irvine, Laguna, Online

Lead Times

Current Lead Time: Typically ship orders for in-stock items within 1-2 business days.

Freight & Delivery

Jaipur Living offers scaled, multi-item shipping discounts for orders shipped via ground in the continental U.S.**

Buy More Save More

Jaipur Living has one of the best freight programs in the industry, saving you a minimum of 20% on freight with just 2 rugs!



98 percent of in-stock orders ship within one business day, and you’ll receive updates on the status of your order throughout the shipping process.

White Glove: Yes

Drop Ship: Yes

Green Practices

Sustainable Furnishings Council Member: Yes

Eco-Responsible Practices:

  • Sustainable Materials

  • Decrease use of Toxic Chemicals

  • Social Responsibility Code

  • Supplier Responsibility

  • Health and Safety Code Compliance

  • We Pay Living Wages

  • We Sponsor Sustainability Events

  • We Inspect

  • Save Paper and Other Office Resources

  • Updated Inefficient Equipment

  • Energy Efficient Lighting

Collaborated with United Nations bodies like UNDP (United Nations Development Program), Business Call to Action and the UN Foundation “Every Women Every Child” Campaign.

Designer Collections

  • Barclay Butera

  • Verde Home

  • Kavi

  • Nikki Chu

  • Jenny Jones

  • Pollack

  • Zoe Bios

  • Grant Design Collaborative

  • Matteo Cibic

  • Kate Lester

  • Kevin O'Brien

bottom of page