When Saatva launched in 2010, the founders wanted to create a different kind of mattress company. “Over the prior thirty or forty years, the mattress industry had developed a terrible reputation,” says Saatva founder and CEO Ron Rudzin. With misleading marketing, overbearing salespeople, and inflated prices, buying a mattress had become a miserable experience.
By adopting an innovative online business model, Rudzin and his cofounders saw how they could make luxury mattress shopping easier for everyone. They could replace the confusing, exhausting environment of the traditional mattress store with 24/7 customer service and a no-pressure home trial. “We wanted to offer the best service and the best products, and treat customers in a way that they hadn’t seen in the mattress industry in my lifetime,” Rudzin says.
Consumers responded, and today Saatva is the internet’s premier luxury mattress and bedding brand. We did it by sticking to a few core principles: Sell a high quality product for a fair price, offer the absolute best customer service, and show respect for our employees, our communities, and our environment. Read on to learn more about who we are and what we stand for.
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WHAT MOTIVATES US
We believe in supporting the communities where we live and work. In Austin, Texas, where Saatva’s marketing team is based, that means partnering with the Housing Authority of the City of Austin (HACA) to support low-income residents in subsidized housing. Working with the nonprofit group Austin Pathways, Saatva provides mattresses and bedding to the newly housed, helping them start each day with renewed confidence. In addition to donating goods, Saatva raises money for Austin Pathways student scholarships through its participation in the annual Catalyst Games event.
New York-based education nonprofit PENCIL brings together business professionals, educators, and city public school students to “open eyes, open minds, and open doors.” Saatva works with PENCIL’s network to offer mentoring programs that introduce students to career paths across our business, from finance and operations to digital marketing and product design. Our special PENCIL partner is Newcomers High School in Astoria, Queens, which serves a population of students newly arrived in the United States and where our CEO serves annually as Principal for a Day.