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Finding Inspiration in Every Turn

With a growth mindset and entrepreneurial spirit, Ken Bassman and Bill Blaine have always been quick to spot opportunities for forging new partnerships. In 1996, Bassman Blaine International Sales Management & Marketing was born.


At the time, there was a growing need for a firm that could help businesses with the complexities of international sales and marketing. With our expertise in both areas, we quickly emerged as one of the leading firms in this industry.

Just over 25 years later, Bassman Blaine has evolved into the largest independent Sales Management and Marketing firm and Consultancy in the home furnishings industry. With fifteen successful partnerships and growing, we continue to be a trusted advisor and partner for our clients.

Our goal at Bassman Blaine International Sales Management & Marketing is to help you reach new levels of sales growth, increase customer satisfaction and loyalty, improve your bottom line and much more. Our sales expertise is proven by the success of our partners.

We bring a unique combination of industry knowledge, extensive worldwide relationships, in-depth market research and proven experience to assist businesses around the globe with their sales and marketing needs. We look forward to partnering with you and helping you achieve your goals.

We carefully evaluate any new engagements to make sure they do not compete with or take away from our existing commitments. We are committed to providing the highest level of service and support in all of our engagements.

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Development and Management of Worldwide Salesforce

Development and Implementation of Sales Goals and Strategy

Consistent Sales Reporting

Pricing Matrices

E Commerce Strategy

Order Processing

Commission Processing

Tradeshow Management

Representative Sales Tool Development



Website Development

Social Media Strategy

Print and Public Relations Strategy


High-level Evaluation and Growth Strategy

Special Projects and Initiatives

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In 2009, sourcing product as a favor for a friend (which soon thereafter launched Bassman Blaine Home), Ken happened upon a company called Noir.  Since that time, Bassman Blaine has been an integral part of the explosive growth and success of Noir, which today is considered one of the top brands in the industry. Noir’s phenomenal sales team which is over 80 strong is managed exclusively by Bassman Blaine. Shortly after starting with Noir, Bassman Blaine began working with and managing the sales force for cFc (Noir’s sister company) as well. 

In 2022, a serendipitous meeting between Ken Bassman and Lazzoni's principals blossomed into a strategic alliance. Rooted in mutual respect and a shared vision for quality and innovation, this partnership leverages Lazzoni's 125-year legacy in crafting luxurious, functional custom closets and entertainment systems. Lazzoni also manufactures high-quality, contemporary European-style upholstery, and furniture. For the first time, interior designers can realize healthy profits with custom modular systems. Together, Bassman Blaine and Lazzoni are not only redefining home luxury and creating new revenue channels for the design trade, but also setting new benchmarks in craftsmanship, sustainability, and designer profitability.


In 2017, Bassman Blaine partnered with Jamie Young Company to build and manage the Sales Team as well as spearhead all marketing efforts and initiatives and consult on general operations and product development. Jamie Young continues to break new ground in the industry, and we are excited to be a part of their continued success.

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In 2022, with over 20 years of friendship, we partnered with John Grootegood and Gabrielle Galardo to relaunch the One For Victory brand. OFV is an on-trend full-line upholstery and leather vendor. With a grace for craftsmanship, OFV infuses comfort and style. Exceptional service and lead-times. 

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In 2016, Ken once again met one of the founders and principals of Saatva, a leading online luxury mattress company in the US. Bassman Blaine has teamed up with Saatva and is the exclusive industry partner to bring the Saatva product line to the interior design trade.

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In 2016, Bill, being one of the foremost E-commerce experts in the home furnishings industry was introduced to a Silicon Valley startup called Design Home. Since its inception, Bassman Blaine has been working with and consulting to the dynamic team at Design Home which today is the number one downloaded mobile game in the world with over 1 million unique visitors a day.

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